Capturing UTM Parameters
This article provides instructions for using UTM in forms to identify how an inquiry came to you.
Slate allows for the capturing of UTM parameters in form referral links. This can help gauge the effectiveness of outreach and marketing efforts by tracking and identifying the campaign that referred traffic to a specific form registration.
The UTM parameters in Slate will allow you to identify the referring source, medium used, campaign name, search terms, and click source.
Every form in Slate has a unique URL that can be appended with UTM parameters. Once those parameters have been defined, append the URL before using it as a referral link outside of Slate. This will allow the UTM parameters to be captured upon form submission.
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