Drip Marketing Campaigns
This article provides an overview and information about creating multi-message campaigns, called drip campaigns.
In addition to the ongoing and one-time mailings that can be built using Slate’s Deliver tool, you have the ability to create automated drip marketing campaigns, as well.
This article focuses on best practices and outlines how to use populations, rules, and filters to efficiently configure drip marketing campaigns in the Deliver tool. There are three broad steps outlined below, as well as information about testing your drip marketing campaigns. Be sure to read through all steps, including information about testing, before activating any mailings or rules to ensure that everything is functioning as you intend. If you have any questions about this process or these steps, don’t hesitate to submit a request to the Deliver category of the Service Desk.
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